FACULTY OF BUSINESS
Accounting and Auditing Program
BA 315 | Course Introduction and Application Information
| Course Name |
Creativity and Innovation
|
|
Code
|
Semester
|
Theory
(hour/week) |
Application/Lab
(hour/week) |
Local Credits
|
ECTS
|
|
BA 315
|
Fall/Spring
|
3
|
0
|
3
|
6
|
| Prerequisites |
None
|
|||||
| Course Language |
English
|
|||||
| Course Type |
Elective
|
|||||
| Course Level |
First Cycle
|
|||||
| Mode of Delivery | - | |||||
| Teaching Methods and Techniques of the Course | - | |||||
| Course Coordinator | ||||||
| Course Lecturer(s) | ||||||
| Assistant(s) | ||||||
| Course Objectives | Creativity is a feature of all human beings, and innovation happens everywhere. The aim of corporate innovation systems is to find and evaluate new ideas and designs, and develop them into products or processes that create the kind of value aligned to firm strategy. This course focuses on principles and practices aimed at fostering creativity and managing innovation. |
| Learning Outcomes |
The students who succeeded in this course;
|
| Course Description | This course focuses on understanding sources of creative ideas within and outside business organizations, stimulating good quality idea creation, understanding nees of customers and internal processes, harvesting ideas, aligning idea screening to corporate strategy, executing and innovation ideas and terminating unsuccessful projects, evaluating innovation performance and costs. This whole process of innovation that starts with idea creation, is aligned to corporate strategy. Students will learn the concepts and practice innovation management as a team using real life challenges |
|
|
Core Courses | |
| Major Area Courses | ||
| Supportive Courses | ||
| Media and Management Skills Courses | ||
| Transferable Skill Courses |
WEEKLY SUBJECTS AND RELATED PREPARATION STUDIES
| Week | Subjects | Related Preparation |
| 1 | Course Introduction & Overview | Project Briefing & Forming Teams; Reference Text: Chapter 1 & 31 |
| 2 | Idea Management and Mind Maping | Reference Text: Chapter 3 & 6;Article: “Innovation: The Classic Traps” by R.M. Kanter;Assignment 1: Brief |
| 3 | Breakthrough Thinking:Decision Making | Reference Text: Chapter 10;Article: “Product Innovation” by B. Brown, S.D. Anthony ;Due: Assignment 1 |
| 4 | Managing Organizational Innovation WORKSHOP: Six Thinking Hats | Reference Text: Chapter 13 & 30;Report: “Fostering Innovation Through a Diverse Workforce” by Forbes Insights |
| 5 | Branding and Innovation | Reference Text: Chapter 7;Article: “What makes brands great” by Interbrand ;Assignment 2: Brief |
| 6 | Neuromarketing: Decoding Consumer Insight & Sense Management (SISOMO) | Reference Text: Chapter 27;Article: “Why customer referrals can drive stunning profits” by P.Schmitt, B.Skiera and C.Bulte ;Due: Assignment 2 & Presentation |
| 7 | Midterm | |
| 8 | Concepting & Moodboard WORKSHOP: Presenting a Concept | Report: “Better Branding: Building Strong Brands” by McKinsey & Company;Assignment 3: Brief |
| 9 | Creativity: Major Methods | Article: “The Advertising Concept Book” by Pete Barry; Due: Assignment 3 |
| 10 | Innovative Brands: Case Studies | Reference Text: Chapter 26; Article: “The Innovator’s DNA” by Jeffrey H. Dyer, Hal B. Gregersen, Clayton M. Christensen |
| 11 | Creative Market: Advertising Agencies & Business Partners | Reference Text: Chapter 28; Report: “How to get more effective advertising” by Ogilvy&Mather |
| 12 | Influencers and Trendsetters Creative Guest Speaker | |
| 13 | Project Presentations | Due: Project Proposal Paper |
| 14 | Review for Final | |
| 15 | Review of the Semester | |
| 16 | Review of the Semester |
| Course Notes/Textbooks | The page limit for the Project Proposal is 1216 pages with an upper limit of 16, plus up to 2 pages of exhibits, if you want. Be sure to follow all guidelines for written assignments. The outline of your project proposal to be presented to your lecturer via email by . Paper delivery will be on the same day of presentation.Your presentation to be held on May 8th should include all team members and be designed to reflect the main points of your project proposal. PowerPoint presentation is not obligatory; however your presentation should involve supporting creative visual materials and strategic context important to deliver the main reasons why your proposal should be selected among others. Time allocated for each group presentation is 15 minutes, so you should structure your presentation accordingly. |
| Suggested Readings/Materials | Journal of Organizational Behavior, Academy of Management Journal of Applied Psychology, Journal of Personality and Social Psychology ve Occupational and Organizational Psychology gibi akademik dergiler.Journal of Organizational Behavior, Academy of Management Journal of Applied Psychology, Journal of Personality and Social Psychology ve Occupational and Organizational Psychology and other related academic journals. |
EVALUATION SYSTEM
| Semester Activities | Number | Weigthing |
| Participation | ||
| Laboratory / Application | ||
| Field Work | ||
| Quizzes / Studio Critiques |
5
|
30
|
| Portfolio | ||
| Homework / Assignments |
1
|
30
|
| Presentation / Jury | ||
| Project |
1
|
40
|
| Seminar / Workshop | ||
| Oral Exams | ||
| Midterm | ||
| Final Exam | ||
| Total |
| Weighting of Semester Activities on the Final Grade |
16
|
100
|
| Weighting of End-of-Semester Activities on the Final Grade | ||
| Total |
ECTS / WORKLOAD TABLE
| Semester Activities | Number | Duration (Hours) | Workload |
|---|---|---|---|
| Theoretical Course Hours (Including exam week: 16 x total hours) |
16
|
3
|
48
|
| Laboratory / Application Hours (Including exam week: '.16.' x total hours) |
16
|
0
|
|
| Study Hours Out of Class |
14
|
3
|
42
|
| Field Work |
0
|
||
| Quizzes / Studio Critiques |
5
|
2
|
10
|
| Portfolio |
0
|
||
| Homework / Assignments |
3
|
8
|
24
|
| Presentation / Jury |
0
|
||
| Project |
1
|
44
|
44
|
| Seminar / Workshop |
0
|
||
| Oral Exam |
0
|
||
| Midterms |
0
|
||
| Final Exam |
0
|
||
| Total |
168
|
COURSE LEARNING OUTCOMES AND PROGRAM QUALIFICATIONS RELATIONSHIP
|
#
|
Program Competencies/Outcomes |
* Contribution Level
|
||||
|
1
|
2
|
3
|
4
|
5
|
||
| 1 | To be able to acquire theoretical and practical knowledge and skills in the area. |
|||||
| 2 | To be able to approach problems with an analytical and holistic viewpoint. |
X | ||||
| 3 | To be able to gain knowledge about both national and international accounting and auditing standards. |
|||||
| 4 | To be able to communicate the findings and solutions to the accounting and auditing problems in written and oral formats. |
X | ||||
| 5 | To be able to critically evaluate the performance of accounting and other related management information systems, and organizations. |
|||||
| 6 | To be able to develop innovative and creative approach to real-life business issues. |
X | ||||
| 7 | To be able to integrate knowledge gained in the main areas of accounting and auditing through a strategic perspective. |
|||||
| 8 | To be able to act in accordance with the scientific and ethical values in studies related to accounting and auditing. |
|||||
| 9 | To be able to demonstrate both leadership and team-work skills through being an efficient and effective team member. |
X | ||||
| 10 | To be able to have an ethical perspective and social responsiveness when evaluating and making business decisions. |
|||||
| 11 | To be able to collect data in the area of business administration and communicate with colleagues in a foreign language ("European Language Portfolio Global Scale", Level B1). |
|||||
| 12 | To be able to speak a second foreign at a medium level of fluency efficiently. |
|||||
| 13 | To be able to relate the knowledge accumulated throughout the human history to their field of expertise. |
|||||
*1 Lowest, 2 Low, 3 Average, 4 High, 5 Highest
NEWS |ALL NEWS
Transfer to the ‘Big Four’
4 young people who graduated from Faculty of Business, Izmir University of Economics (IUE) quickly climbed the ladder of success and transferred
Exemplary cooperation from IUE and PwC to support education
The agreement made with PwC firm will provide priority internship and job opportunities to the students of IUE Accounting and Auditing Program.
