FACULTY OF BUSINESS
Accounting and Auditing Program
BA 402 | Course Introduction and Application Information
| Course Name |
Business Policy
|
|
Code
|
Semester
|
Theory
(hour/week) |
Application/Lab
(hour/week) |
Local Credits
|
ECTS
|
|
BA 402
|
Fall/Spring
|
3
|
0
|
3
|
6
|
| Prerequisites |
None
|
|||||
| Course Language |
English
|
|||||
| Course Type |
Elective
|
|||||
| Course Level |
First Cycle
|
|||||
| Mode of Delivery | - | |||||
| Teaching Methods and Techniques of the Course | DiscussionGroup WorkProblem SolvingCase StudyQ&ACritical feedbackLecture / Presentation | |||||
| Course Coordinator | ||||||
| Course Lecturer(s) | ||||||
| Assistant(s) | ||||||
| Course Objectives | This course aims at enhancing the knowledge and skills of students about the basic concepts of strategic management, environmental scanning, strategy formulation, and strategy implementation and control. |
| Learning Outcomes |
The students who succeeded in this course;
|
| Course Description | This course covers various topics related with strategic management and business policy. Basic concepts of strategic management, the issues of corporate governance and social responsibility and ethics are first discussed. Scanning external and internal environment, specifying organizational mission, goals and core competences, formulating corporate and functional strategies, followed by strategy implementation, evaluation and control are the main topics to be discussed. Case studies related with these topics are analyzed. In discussing these topics, the issues of globalization, innovation, sustainability, and applicability of strategic management concepts to Turkish business context are also discussed. |
|
|
Core Courses | |
| Major Area Courses | ||
| Supportive Courses | ||
| Media and Management Skills Courses | ||
| Transferable Skill Courses |
WEEKLY SUBJECTS AND RELATED PREPARATION STUDIES
| Week | Subjects | Related Preparation |
| 1 | Introduction to the Course | |
| 2 | The Basic Concepts of Strategic Management | Wheelen et al (2018) Chapter 1 M. E. Porter. 1996. What is strategy? Harvard Business Review’s Must-Reads on Strategy, pp.4-24. |
| 3 | Corporate Governance | Wheelen et al (2018) Chapter 2 Robert C. Pozen. 2010. The Case for Professional Boards. Harvard Business Review, December, pp. 50-58. |
| 4 | Social Responsibility and Ethics in Strategic Management | Wheelen et al (2018) Chapter 3 M. E. Porter & M. R. Kramer. 2011. Creating Shared Value. Harvard Business Review, January, 62-77 |
| 5 | Environmental Scanning and Industry Analysis | Wheelen et al (2018) Chapter 4 M. E. Porter. 2008. Five Competitive Forces that Shape Strategy. Harvard Business Review’s Must-Reads on Strategy, pp. 25-40. |
| 6 | Organizational Analysis and Competitive Advantage | Wheelen et al (2018) Chapter 5 Collis, D.J. & Montgomery, C.A. (2008). Competing on Resources. Harvard Business Review, 86(7/8), pp. 140-150 |
| 7 | Strategy Formulation: Business Strategy | Wheelen et al (2018) Chapter 6 Kim, W. C. & Mauborgne, R. (2004). Blue Ocean Strategy. Harvard Business Review’s Must-Reads on Strategy pp. 69-80. |
| 8 | Midterm Exam | |
| 9 | Strategy Formulation: Corporate Strategy | Wheelen et al (2018) Chapter 7 |
| 10 | Strategy Formulation: Functional Strategy | Wheelen et al (2018) Chapter 8 |
| 11 | Strategy Implementation: Global Strategy | Wheelen et al (2018) Chapter 9 |
| 12 | Strategy Implementation: Organizing-Structure | Wheelen et al (2018) Chapter 10 |
| 13 | Strategy Implementation: Staffing-Directing | Wheelen et al (2018) Chapter 11 |
| 14 | Evaluation and Control | Wheelen et al (2018) Chapter 12 |
| 15 | Review of The Semester | |
| 16 | Final Exam |
| Course Notes/Textbooks | Wheelen, T. L., Hunger, J. D., Hoffman, A. N., & Bamford, C. E. 2018. Strategic Management and Business Policy: Globalization, Innovation and Sustainability, Global Edition, 15/E. Pearson. ISBN 10: 1-292-21548-8 |
| Suggested Readings/Materials | Supplementary readings given above. |
EVALUATION SYSTEM
| Semester Activities | Number | Weigthing |
| Participation | ||
| Laboratory / Application | ||
| Field Work | ||
| Quizzes / Studio Critiques | ||
| Portfolio | ||
| Homework / Assignments | ||
| Presentation / Jury | ||
| Project |
1
|
30
|
| Seminar / Workshop | ||
| Oral Exams | ||
| Midterm |
1
|
30
|
| Final Exam |
1
|
40
|
| Total |
| Weighting of Semester Activities on the Final Grade |
2
|
60
|
| Weighting of End-of-Semester Activities on the Final Grade |
1
|
40
|
| Total |
ECTS / WORKLOAD TABLE
| Semester Activities | Number | Duration (Hours) | Workload |
|---|---|---|---|
| Theoretical Course Hours (Including exam week: 16 x total hours) |
16
|
3
|
48
|
| Laboratory / Application Hours (Including exam week: '.16.' x total hours) |
16
|
0
|
|
| Study Hours Out of Class |
14
|
2
|
28
|
| Field Work |
0
|
||
| Quizzes / Studio Critiques |
0
|
||
| Portfolio |
0
|
||
| Homework / Assignments |
0
|
||
| Presentation / Jury |
0
|
||
| Project |
1
|
32
|
32
|
| Seminar / Workshop |
0
|
||
| Oral Exam |
0
|
||
| Midterms |
1
|
25
|
25
|
| Final Exam |
1
|
35
|
35
|
| Total |
168
|
COURSE LEARNING OUTCOMES AND PROGRAM QUALIFICATIONS RELATIONSHIP
|
#
|
Program Competencies/Outcomes |
* Contribution Level
|
||||
|
1
|
2
|
3
|
4
|
5
|
||
| 1 | To be able to acquire theoretical and practical knowledge and skills in the area. |
|||||
| 2 | To be able to approach problems with an analytical and holistic viewpoint. |
|||||
| 3 | To be able to gain knowledge about both national and international accounting and auditing standards. |
|||||
| 4 | To be able to communicate the findings and solutions to the accounting and auditing problems in written and oral formats. |
|||||
| 5 | To be able to critically evaluate the performance of accounting and other related management information systems, and organizations. |
|||||
| 6 | To be able to develop innovative and creative approach to real-life business issues. |
X | ||||
| 7 | To be able to integrate knowledge gained in the main areas of accounting and auditing through a strategic perspective. |
|||||
| 8 | To be able to act in accordance with the scientific and ethical values in studies related to accounting and auditing. |
X | ||||
| 9 | To be able to demonstrate both leadership and team-work skills through being an efficient and effective team member. |
|||||
| 10 | To be able to have an ethical perspective and social responsiveness when evaluating and making business decisions. |
X | ||||
| 11 | To be able to collect data in the area of business administration and communicate with colleagues in a foreign language ("European Language Portfolio Global Scale", Level B1). |
|||||
| 12 | To be able to speak a second foreign at a medium level of fluency efficiently. |
|||||
| 13 | To be able to relate the knowledge accumulated throughout the human history to their field of expertise. |
|||||
*1 Lowest, 2 Low, 3 Average, 4 High, 5 Highest
NEWS |ALL NEWS
Transfer to the ‘Big Four’
4 young people who graduated from Faculty of Business, Izmir University of Economics (IUE) quickly climbed the ladder of success and transferred
Exemplary cooperation from IUE and PwC to support education
The agreement made with PwC firm will provide priority internship and job opportunities to the students of IUE Accounting and Auditing Program.
